![]() That cost covers up to three computers, so is $16.67 per computer per year. WinOptimizer provides extensive details about what’s included with the $50 annual licensing cost. My personal take: WinOptimizer collects a lot of great Windows features in one place. Unfortunately, the same functionality is also provided completely free by Glary Utilities and CCleaner. ![]() WinOptimizer collates critical Windows diagnostic tools in one place, which makes them easy to use and access. Dangling registry entries and unnecessary files just don’t have the impact on computer performance that they used to. I think that’s the real value of computer utility management platforms. WinOptimizer pulls those data sources and functions into one place for further consumption and diagnostics purposes. Most of those features are telemetry functions available within windows in many different places. WinOptimizer provides a great variety of features. I also like that users aren’t forced into that complexity and need to opt into it. The information is easy to access and read. My personal take: I like the availability of detailed and complex information available with a couple of clicks. It also reveals detailed information, so if someone wants to discover more they can. Users can click on any optimization category and see additional information about what that category means and what it contains. ![]() The great thing about WinOptimizer is that it doesn’t force that additional complexity on users. I get why some people wouldn’t want to be, though. I, personally, think that people should be more aware and mindful of what their computer does. Most users probably won’t interact with WinOptimizer more deeply than that. It’s a two-click solution: there’s a blue Analyze button, which turns into a blue Optimize button. Greeting users on launch is the initial functionality for a general system optimizer. It’s also very consistent across different functions, which assists with easy and predictable navigation. My personal take: the UI is straightforward to use, which is great for people who might be less technologically adept. I think the clear leader in this space–and in UI design more generally–is Norton Utilities. That’s important because the user experience is consistent and straightforward.Ĭomparatively, I think that WinOptimizer has a similar user experience to CCleaner and Glary Utilities. While that isn’t the case for every screen, it is for all function screens. It keeps menu options on the left, operative information in the middle, and action buttons on the bottom. WinOptimizer has a good and consistent user interface. These tools are largely marketed at computer laypeople and immediately forcing a user into complexity makes one of these tools confusing and unapproachable. User InterfaceĪ straightforward user interface is a must for a computer management utility platform like WinOptimizer. Let’s take a look at WinOptimizer’s key features. That being said, tools like this can really help understand what’s going on with a PC. Computers work differently in a lot of ways and are optimized well in others. Nowadays, modern operating systems and hardware obviate the need for these tools. Disk fragmentation and unoptimized registries really impacted how computers worked. Back in the early-to-mid 2000s, computer management utility platforms were a necessary tool in every amateur IT support person’s toolbelt. Some of that tinkering came from computer management utility platforms, like WinOptimizer. That career started with tinkering on my and my family’s computers. It’s not only a passion of mine, it’s what I’ve built into a successful career. I’m Aaron and I’ve been working with and around technology for a long time. What I Don’t Like: there’s no price transparency between free and paid versions, the pricing isn’t competitive with other similar offerings, and this will actively shorten the life of your PC. What I Like: it’s an easy to use full featured computer management utility platform. Its pricing and feature set aren’t competitive Other competitors offer better user interfaces, or UIs, or offer more feature-rich free versions. WinOptimizer is tough to recommend for a lot of the same reasons as Auslogics BoostSpeed. As such, I’m treating them as distinct products. ![]() Their appearance and obvious feature set are different. As of writing this article, there is no documentation explaining the difference between the paid and free versions. I’ll note that a free version of WinOptimizer exists. In a space where most competitors offer full-featured versions of their offerings for free and differentiate on truly professional features, it’s tough to justify spending $50 on an annual WinOptimizer license. Ashampoo WinOptimizer is a computer management utility platform that provides solid features at a staggering price.
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